Showing posts with label Packaging. Show all posts
Showing posts with label Packaging. Show all posts

Saturday, January 28, 2012

Moving From Self Packaging to a Packaging Corporation

My aunt relies on a packaging corporation to help her package her baked goods so that they are not only fresh and easy to transport, but the packaging has all the nutritional info and her label and company name on it in a beautiful new design. She started off as a home company, just selling her goods online and packaging care baskets herself for customers. But they got into the right person's hands, who loved her recipe, and wanted to help invest in mass marketing them. Now her goods are in grocery stores everywhere and in that change, she had to find a packaging corporation to help her.The first reason was because she couldn't handle packaging everything on her own, not when orders started to go from a couple dozen to hundreds. But also, she needed the professionalism that only a packaging corporation could give her. She had no idea where to start in designing a brand logo, as artistic talent was not one of her specialties. But having professionals who could work with her and find out what kind of image she wanted to give off was important. They worked closely with her and provided something that she could have never done on her own.


Now she packs with laminated film to keep things fresh and stand up pouches for her mini cookies to keep going, days after being opened. And everything is sent to her so she can package as needed. It's so much more cost effective to do it this way than for her to try to keep up, buying separate packaging on her own.


Making the switch as you go from a smaller business to a larger one is a lot easier than it seems. There's no need to be daunted by a packaging corporation because they have done this plenty of times over for when other businesses started to grow. The first step is contacting and talking directly to someone from the company. Tell them what it is you need and ask them the questions about which packaging is best for the kind of goods you have.


You then have a means to order more packaging immediately, if needed, after the initial new ones are created. Tweaks and changes can be made as you go along as well, which is a lot easier than starting from scratch. It's totally worth making the change when you need the help and the expertise. It worked wonders for my aunt, who would've been drowning in baked goods without the much needed service.

Wednesday, January 25, 2012

Avoid Pests With Quality Food Packaging

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Although food shopping can be quite an annoying ordeal, I cannot help but get excited when it's time to open up a new package of food and snacks, especially after a long day at work. All I want is an easy package to open with fresh quality food inside for my taste buds, and my stomach, to enjoy. Imagine one's surprise and horror when you find some unwelcome guests in your food. That happened to me once with a tub of oatmeal. Needless to say, I was not happy. Not only was I disgusted to find bugs in my food, I had to make the effort to go back to the store to get a refund. That's time, food, and money wasted. Not to mention it makes me less likely to purchase that particular brand ever again.


Obviously pests in food packaging are bound to happen at least once in your lifetime. But it still makes you think twice before placing that exact same item in your shopping cart again. Call it paranoia, call it food anxiety, call it what you will but chances are you will choose the other brand for your oatmeal. And maybe after a few years have passed and your memory is a bit hazy, you don't remember which brand was involved in the incident and you will purchase from them again.


All that can be avoided though when you invest in the best quality food packaging. Not only do you need to seal in freshness, you need to seal out pests. Otherwise a poor experience can really put a stain on your name. The customer won't just relay the story to his immediate family. No, he'll tell all his friends and coworkers and suddenly the news will spread faster than a Justin Bieber album leak. Everyone will know that story all too well and suddenly they are boycotting your products as well. Your company name should be synonymous will high quality, not high bug content!


It's not just about preventing an insect infestation before the products reaches the customer's home. It's also about making durable and flexible food packaging that can withstand possible bugs inside the customer's home as well. Cheap packaging means mice and insects will be able to smell the food from a mile away, even if it is sealed. And they'll be determined to burrow their way into the food. Flimsy packaging is just as high an offense.


Food packaging is the only defense against intruders so never skimp on the quality when it comes time to choose a packaging corporation.

 
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